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About
Janine Saunders is the founder and CEO of East Perry, the natural sheepskin home goods brand she started in 2016 and has grown into the category leader for nervous-system home wellness. Heirloom pieces that restore the body. That's the throughline.
Before East Perry, Janine spent over a decade as a creative producer and experience designer, working with global brands including UNICEF, Ogilvy, Tribeca Film Festival, and Penguin Books. She co-founded Connected Sparks, a children's experiential education company, and Reboot Stories, a narrative-experience studio in New York.
She lives and works in Asheville, North Carolina, where East Perry is based.
Articles
Montessori & Waldorf Classrooms: Why Educators Choose Natural Sheepskin
Montessori and Waldorf educators use natural sheepskin for sensory development, calm spaces, and grounding. Learn why it fits these philosophies.
The Complete Guide to Sheepskin Baby Sleeping Bags
Sheepskin baby sleeping bags keep infants warm without overheating. This guide covers sizing, safety, care, and what to look for in a...
Why Photographers Prefer Sheepskin for Newborn & Baby Photos
Why photographers choose sheepskin for baby photos: soft, hypoallergenic, naturally tanned. Find a safe, undyed hide for your newborn session.
Beyond the Crib- Creative Uses for Your Baby Sheepskin as They Grow
Meltdowns & Sheepskins: How Sheepskins Are Helping Children Regulate
Montessori Inspired Play Space
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