The first thing that actually calmed mine down.
Done the swaddle, the white noise, the $400 rocker. Nothing settled him. Then I placed him on sheepskin — full hide, lanolin-rich, naturally temperature-regulating — and the difference was immediate. No off-gassing. No synthetic dyes. Safe from the first hour.
Janine, founder and mom of 3
Ships in 3–5 days · Free returns
No chrome tanning
Lanolin-rich, naturally tanned
Safe for newborn skin, day one
European-made
They felt it before they understood it.
"My daughter stopped fighting the put-down the first night. I don't fully understand why. I just know we're both sleeping now."
"We'd tried everything. Bassinet inserts, sleep sacks, the $400 rocker. The sheepskin was $90 and it was the thing that worked."
"I put him down on it and he just went still. Not asleep yet. Just still. That's never happened before."
Your newborn's nervous system is doing something enormous.
They came from a world of constant warmth, pressure, and texture. Every surface in our homes asks their nervous system to adjust without any of that. Sheepskin is the full hide, fur fibers still rooted in natural leather. It does something a blanket or a woven textile physically cannot: it regulates against the skin, responding to temperature, not just insulating from it.
Your nervous system notices immediately. Theirs does too.
What makes it different.
01
Regulates, not just insulatesResponds to body temperature. Warm when cold, cool when warm. No sweaty, hot-cold cycle.
02
Lanolin-rich by natureThe natural oils remain in the hide. Gentle on skin that has never touched anything before.
03
Nervous system supportTexture, warmth, and pressure — the three things the womb provided. Sheepskin comes closest.
The materials matter.
Kefir
Lactic acid tanning, not chrome. No synthetic dyes. Nothing harsh against new skin.
Full hide
Lanolin-rich fur rooted in natural leather. Temperature-regulating, not just insulating.
Europe
Made in small batches by skilled craftspeople. Not factory-speed, because not factory-made.
Day one
Safe for newborn skin from the first hour. No off-gassing period. Nothing to worry about.
The newborn collection.
Everything below is kefir-tanned, lanolin-rich, and made without chrome. If you're not sure where to start, the Nursery Sheepskin is what most parents reach for first.
Soft, naturally temperature-regulating. The first place most parents set their baby down and feel the difference.
Warm without ever feeling heavy. Your baby stays regulated whether it's 10 degrees or 22.
As a mom, I know how special it is when a toy becomes more than a toy. When it's the one carried from room to room, slept with, quietly loved.
I just knew this needed to exist.
I discovered sheepskin while living in Eastern Europe, before East Perry existed, before any of this was a business. It was just what families used. I watched what it did for my first child. And I thought: why doesn't this exist the way it should?
Ten years later, I still personally vet the farms. I still care about the kefir tanning, not chrome. I still believe these are the materials our homes should be built around.
"Our sheepskins are made in small batches by skilled craftspeople who won't be rushed. These aren't mass-produced pieces. They're made to be lived with, and trusted for years."
With warmth, Janine
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